Since seeing this design on the dieline I can't get it off my mind (especially with all the pretty easter colours flying aroud!). Designed by Petter Hanberger (Stockholm), this identity system is simple and sweet, perfect for a little bakery. I wanted to see more - is this shop a small white wonder, with rows of cupcakes and macaroons?
So I started looking, and strangely I found both less and more than I had hoped. See some pictures here. Thing is, Petite France crosses me as the type of place that is not designy at all, but has been around for a while and probably has the best food ever. Aren't the best foodie places always the least expected? The most unassuming? The least "designed"? Anyway, it seems they have killer baguettes and macaroons that rival those of Pierre Herme. And I totally want to go.
Also, the building has a very interesting history - read about it here.
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